The
pharmaceuticals industry is the largest in the world.
When director Ryan Penington began researching the world
of "Big Pharma" for a documentary on healthcare,
he had no interest in it. But when he delved deeper
and realized that he had spent his entire life in a
city where pharmaceutical giant Eli Lilly had been hovering
over him, his film changed gears completely.
Buying
the Pharm, from the producers of the 2006
indie hit "9/11: Press for Truth," uncovers
the machine behind the slick ads, ever-present commercials
and doctors' endorsements, showing you not only how
pharmaceutical companies sell pills that don't work,
but how they sell diseases to which only they have the
cure.
Featuring
exclusive interviews with pharma whistleblowers and
medical experts, Buying the Pharm
explores how prescription drugs are pitched to doctors
who in turn take that pitch at face value. How do we
know this is true? Because when we sent actor Jason
Klamm undercover as a pharma rep to pitch cure-all drug
Cashenin XR, that's exactly what happened. |